about our company

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Vision

Distributor of preference for ExxonMobil branded lubricants sold into Sub-Saharan Africa

Mission

We are aiming to penetrate all major lubricant sectors to safely deliver superior customer service aligned with ExxonMobil values. We aim to cross and up sell to customers a portfolio of ExxonMobil branded lubricants that will grow market share as well as brand preference share. Our offer will be combined with technical expertise to deliver improved energy efficiency, enhanced equipment life and better performance.

Company Overview

African Group Lubricants is a new entity created to focus solely on the ExxonMobil lubricants business in South Africa including countries where Strategic Global Accounts have operations.
Both parent companies have significant operational experience in the chemicals and fuel industry in Southern Africa and are well set to be successful in the marketing and distribution of ExxonMobil lubricants.
HQ based in Durban, regional office in Johannesburg Account Managers and Technical Support located in Johannesburg South Africa
With dedicated logistics arm focused on Caterpillar into Africa and Indian Ocean Islands.

Overview

Introduction

African Group Lubricants Pty Ltd is a new company created after a successful joint bid between West African Group Pty Ltd and Afric Oil Pty Ltd to ExxonMobil with the intention to distribute Caterpillar Branded Lubricants into Caterpillar Distributors in Sub Saharan Africa as well as the Indian Ocean Islands. African Group Lubricants has entities based in South Africa, Botswana, Namibia and Mauritius with warehousing facilities across the SADC region.

Expertise

The operational team has a wealth of petrochemical experience in excess of 150 years with individuals working for and working with Multinational Oil Companies like Shell, ExxonMobil, Engen, Petronas, BP. Pockets of expertise within the team exist in fields such as Lubricant Sales & Marketing, Lubricant Technical Support, Warehousing, Distribution, Market Research and Business Development.

Going Forward

The decision by ExxonMobil to select a dedicated distributor to focus on Caterpillar Branded Lubricants, creates a unique opportunity to support Barloworld Equipment in implementing and adding value to an end to end solution to your customers. African Group Lubricants is heavily dependent on the success of Barloworld – and we look forward to forging an alliance that will ensure greater visibility, market share preference and value add to the Caterpillar Brand.